In this episode of Leveraged, Demi introduces a refreshed podcast series focused on the gritty truths of building a fitness and wellness business. Demi, a business mentor and consultant, aims to demystify the entrepreneurial journey from FitPro to CEO. The episode features a conversation with Kory, a Nashville-based videographer and photographer, who shares his experiences about starting out in a new city, the importance of relationship-based selling, and his transition from fitness coaching to the visual arts. Key themes include overcoming comfort zones, realistic goal setting, and the significance of personal relationships in business success.