In this episode, Declan chats with Alicia Jitaru, European Digital Director for M&M’s, about what really drives great marketing in a digital world.

They unpack why, despite all the new tools and tech, the fundamentals stay the same: understanding people, meeting their needs, and showing up authentically.

From “digital wizardry” to emotional connection, Alicia shares how brands can create real magic with their audiences today.