The Digital Marketing Mentor

101: From CEO to Trusted Mentor: Peter Lang’s Journey Through Agency Acquisitions


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Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers listeners a refreshingly practical perspective on breaking through growth ceilings with M&A strategies.

In this episode, Peter shares how mentorship has shaped his path, what it takes to prepare for a business exit or transition, and the strategies he’s used to scale companies through mergers and acquisitions. From building high-performance teams to navigating complex deals, Peter delivers insight for entrepreneurs looking to grow intentionally and sustainably.

Episode Highlights: 

  • Peter Lang’s global education and a semester abroad in Paris shaped his entrepreneurial mindset and opened doors to international business opportunities.
  • This episode highlights the role mentorship has played throughout Peter’s career, from tactical advice to aspirational guidance from legendary thinkers.
  • Peter gives insights to why agency owners are uniquely suited for mergers and acquisitions, and how M&A can unlock growth far beyond organic scaling.
  • Peter’s three keys to mentoring success: Radical Clarity, Accountability With Cadence, and Real-World Playbooks; and how they directly drive results.
  • Real-world success stories from Peter’s clients, including multi-million-dollar exits and transformative acquisitions in the digital agency space, gives inspiration to entrepreneurs looking to grow intentionally and sustainably.

Episode Links: 

  • Lang Acquisitions Website
  • Peter’s LinkedIn 
  • Peter’s Instagram
  • 21-Day M&A Email Course for Agency Owners


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The Digital Marketing MentorBy Danny Gavin