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when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.
and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.
when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.
and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.