New name... Same game.  Free Range w/ Double 0 is now Think Like A Rapper.  Hip Hop is one of the strongest cultural systems in modern times.  What can we unexpectedly parse from it to use in our daily lives.  Today we sit down with the plug, Jesse Kirshbaum.  He along with his company the Nue Agency has been the go-between for tech companies, brands, and artists for years.