Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

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Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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