Today’s Weekend Rewind takes you straight into the latest Talk the Walk livestream I hosted with consulting legend, Alan Weiss.

We riffed on pricing psychology, why people stay stuck undercharging, and how overdelivering isn’t noble—it’s often self-sabotage.

Here’s what we covered:

• Why your pricing probably reflects your self-esteem more than market demand
• The difference between a budget and money (this will shift how you sell)
• How strong brands repel discount hunters
• The real reason you're giving too much away (and how to stop)
• Micro-moves that give off “discount vibes” without you even realising it
• Why confidence in delivery starts before the first meeting
• What to say when someone asks, “How did you come up with that price?”
• And the ultimate advice if you know you’re undercharging…

Plus:

• A mini masterclass on monetising value using one simple word: “Why?”

Let me know what landed for you in this one. And if you’re quietly stuck in a pricing funk, I hope this gives you the nudge to stop playing small and start getting paid for your real value.

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