What's the difference between a customer who's buying and one who's shopping? The difference is PARAMOUNT to the success of a retailer or any person selling a product. If you haven't identified the difference and struggled with implementing changes to your retail store in the past that customers appreciated, this might be the breakthrough that you need! 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

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