Confidence isn’t something you’re born with — it’s something you build through awareness, communication, and what you tell yourself every day.

In this episode of The Rural Sales Show, St John Craner sits down with Anthony Laye, a mentalist, behavioural expert, and keynote speaker, to explore how understanding human behaviour can dramatically improve the way you lead, sell, and show up.

Anthony shares his unexpected journey from running a carpentry business in the UK to becoming a sought-after speaker in Australia, unpacking the behavioural principles that sit behind confidence, influence, and trust. Together, they dive into the power of self-talk, the importance of creating psychological safety, and how body language and presence shape every interaction — often before a word is spoken.

This conversation is a deep look at the human side of performance, communication, and personal growth.

You’ll learn:

• Why confidence is built through awareness, not personality
• How self-talk shapes performance, belief, and behaviour
• The role trust and safety play in effective communication
• Why body language often matters more than words
• How to deliver messages clearly without creating resistance
• The importance of presence and how you show up for others
• How greater self-awareness leads to lasting personal change
• Simple shifts that build confidence and credibility in any interaction

Anthony and St John unpack the psychology behind influence, the mechanics of communication, and the subtle behaviours that separate those who connect easily from those who struggle to be heard — insights that apply whether you’re leading teams, selling in rural markets, or working on your own confidence.

🎧 Listen now to discover how mastering your internal dialogue and external communication can transform the way others respond to you — and the way you see yourself

📌 Resources:

• Learn more about Anthony Laye’s work: https://www.anthonylaye.com
• Connect with Anthony Laye on LinkedIn and Instagram

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