The term sales can oversimplify the SDRs role into one singular action: selling. However, Luke Ward points out that it’s a true challenge of learning how to change people’s minds and communicate ideas in a simple, but meaningful way. 

 As an SDR, Luke challenged himself to learn essential communication skills while making sure that he knew his product backward and forwards. This dedication allowed him to excel in sales and eventually land his current leadership role as sales development manager at Rubrik.  

In this episode of Tech Sales is for Hustlers, Luke reflects on his sales journey through various companies and different roles, while breaking down the essential qualities and conversational skills to ensure a sale.