“The sole purpose of business is to CREATE and KEEP customers.” – – Peter Drucker

I like how he says – sole – the sole purpose.  It is the most important thing

You heard it last week when I talked about marketing and new customer acquisition.

The week, the tenth element of a Franchise Prototype business is – mastery of keeping clients and coworkers

Yes you need brilliant marketing to “create” customers, but if your business depends on you always creating new customer – that is not a sustainable business!

You have to KEEP your customers!

You want to create a relationship that lasts decades or even a lifetime, and then multi-generational if you so choose.

This only happens with an intentional vision and strategy

One of my favorite Business books is, Thou Shall Prosper – by Rabbi Daniel Lapin.

Early on in the book he does a masterful job of making the point that all business is about, People and Relationships.

Say that again – all business is about People and Relationships

That my friend is what this element of a Franchise Prototype business is about – the Mastery of Keeping Clients and Coworkers

And these two – clients and coworkers – have a one-to-one relationship!  Keeping Clients and Coworkers are Inextricably Linked.

Client retention and your staff retention – are completely dependent.

Employee turnover is death to a business.  If you have a staff turnover problem, you will have a client turnover problem.  You can’t fix one, without fixing the other.

Business photo created by drobotdean – www.freepik.com