Skift Meetings Podcast

#102 Matt Kleinrock: Brand Building

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This episode features Matt Kleinrock, CEO of Rockway Exhibits + Events

The conversation focuses on brand building through events and exhibitions. Here are a few of the topics we cover:

  • Evolving from an exhibit house to strategic partner 
  • The right way of doing face-to-face activations
  • Why you need to think like a marketer, tying exhibition successes to business goals
  • What constitutes a great mix at an event or exhibition
  • Why showing how you are different beats claiming your are better and the challenges of branding


    • Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

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