Mommy's on a Call | Holistic Health, Wellness & Mindfulness for Modern Moms, Entrepreneurship, Mindful Parenting

102. Scaling, Selling, Raising Capital and Re-Launching a Startup as a Female Founder and Mom of 2 with Jen Saxton, Founder of Tot Squad


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Jen Saxton is the founder and CEO of Tot Squad, a marketplace that connects new and expecting parents with health, wellness and safety services like car seat installation, sleep consulting, babyproofing, and lactation consulting.

She's an alumna of Duke, has a Kellogg MBA and is a serial entrepreneur having sold her first business in 2020 and was part of the 2020 Techstars Anywhere accelerator. 

But above all, Jen is the mom of Charlotte and Sophie, aged 7 months and 3 years.

In this episode, Jen and I chat about...

  • Selling her business in March 2020 (literally when the Pandemic was beginning)
  • Her vision and drive for starting a business centered around family and work-life balance and how she launched a baby company out of business school before she had kids or even was married
  • Her "infants at work" policy she implemented pre-kids
  • She didn’t take a break after selling her company (10 years) and dove into something new, joined an Accelerator and became pregnant with her second kid
  • What “maternity leave” the second time looked like and her fun out of office response
  • How she kept her boundaries within the company while on leave
  • How she implements the Fair Play system at home to create boundaries, manage her relationship, and replenish herself
  • Advice for founders on when to leave their “day job”

Follow Jen at...

  • Website: totsquad.com
  • IG: @totsquad

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For show notes, visit www.MommysonaCall.com

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Mommy's on a Call | Holistic Health, Wellness & Mindfulness for Modern Moms, Entrepreneurship, Mindful ParentingBy Stephanie Uchima-Carney - Business Strategist, MBA, Health & Wellness Coach

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