Michael and Lesley explore brand creation, marketing, and loyalty with two USA Rice members who are blazing a path for their rice. Pam West of Texas Rice Milling, whose new Honestly Texas Rice brand is winning hearts and minds in Texas joins Sam Schneider whose Inland Cape Rice is celebrating two years in markets all over the midwest and elsewhere. From how to name brands to reaching consumers and telling your story, Sam and Pam don't hold back, sharing their experiences. Plus, Michael and Lesley talk nutrition supplements, video equipment, and the age old question, "Is Pepsi okay?"

With special guests:

Pam West, Business Manager, Honestly Texas Rice, Texas Rice Milling, Brookshire Drying Company and Sam Schneider, Owner, Inland Cape Rice Company

Hosted by:

Lesley Dixon and Michael Klein