Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

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Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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