102: THE SILENT POWER OF EMAIL MARKETING PT. 2

Posted by Austin Brawner on January 9, 2016

Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how.

Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

This episode is going to focus on activating subscribers. If you haven’t listened to the first episode, I would rewind it back and start there.

In this episode I’m going to give you 5 strategies to help you turn your subscribers into customers.

Key Takeaways from the Show

• Why you should create a welcome sequence that is 100% different than what your customers get.
• How to set up an escalating sequence of emails to maximize the chance of a purchase.
• How to maximize sales by setting up trigger emails based on product views to increase propensity to buy.
• How to segment your abandoned cart program to incentivize first time purchasers.
• Why you should use evergreen time sensitive offers to drive sales.

Links/Resources

• Klaviyo