SHOW NOTES Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno.

The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz.

His first book, “Under Think It” delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media.

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Running time: 48:49

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