You may think you’re selling products or services, but you aren’t. You’re actually selling decisions — and good feelings about decisions.   In this episode, I interview Master Hypnotist Paul Ross, CEO and Head Trainer at Subtle Words That Sell, about how to master selling using the power of language.   Paul shared about:   - How to imply a mutual relationship in your first sentence   - Being crafty and sincere at the same time   - The power of counterexamples in helping reframe a situation   - 3 things that neuro-linguistic programming (NLP) does   Check out these resources we mentioned during the podcast:   - Paul’s book: Subtle Words That Sell   - Paul will teach you to destroy your prospect’s objections   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.