Keel Russell is a serial entrepreneur, veteran, and founder of Umbree Rain Gear, a company that makes fashionable, fun, and durable umbrellas you'll love so much, you'll wish it would rain more often just so you could use yours.

We can learn a ton from Keel, in particular, what he learned about how to grow his business in a field he had no prior experience in.

Key points:

• Why there's still room for innovation in tired old industry
• Why it is always a good thing to get feedback from your customers
• How to become proficient in marketing and sales when it isn't your area of expertise
• Why creativity can trump know-how when it comes to advancing your goals
• An alternate way to get help doing the work your business needs to grow
• How to stand out when working to win new business
• Why a long-term view of who you want your customers to be is essential

Listen to the 30-minute episode here:

Watch the episode here:

Show notes:

• Umbree Rain Gear

Free Mini-Course: The Blueprint for Building a Thriving Business Free Mini-Course: The Blueprint for Building a Thriving Business Learn where to direct your energy so you can win more customers, grow your business, and enjoy more freedom

• Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who've built multi-million dollar businesses
• Science-based explanations to support why the blueprint works
• Action items to help you get some quick wins

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