On this episode of RunThrough presents Gone Running, Ben Sheppard speaks to Sam Matthew, the man behind the incredibly popular Instagram page exploding in popularity, ‘PeaksAndPubs’.

In this conversation, Sam shares his journey from a vintage clothing seller to a full-time content creator focused on particularly hiking, trail running and living a life of balance. He discusses the evolution of his social media presence, the joy of enjoying a pint after a hike and how his life is now the polar opposite of his early 20s. 

Sam also reflects on his challenges and successes, including his account’s viral growth and the impact of his recommendations on followers, both positive and negative. He offers insights into beginner-friendly hiking and running locations and what’s next for his ever-growing brand.

Sam will also be returning to another RunThrough Trails event later in the year, something which feels full circle having run his first trail race with us a couple of years ago before he’d given up his full-time job to pursue a life in the outdoors creating content.

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Sam Matthew (PeaksAndPubs) - https://www.instagram.com/peaksandpubs/
Ben Sheppard - https://www.instagram.com/bensheppard93/