In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Andy Mowat, CEO of Gated, discusses the future of CRM, suggesting that the next CRM will be a data warehouse. Andy Mowat and Joe Aicher discuss strategies for improving sales pipeline coverage and accelerating pipeline movement. They highlight the importance of identifying and addressing churn and how pipeline coverage varies across industries and regions. They also address the challenges faced by reps in handling data and suggest potential solutions using insights, dashboards, and simplified user experiences. The power of community and events in engaging prospects and customers is emphasized as well.

HIGHLIGHT QUOTES

Identifying and Working Churn - Andy Mowat: “Sometimes churn itself is out of the CS reps control, but what's not out of their control is identifying it and working it and coordinating across the company. And so we started to hold people accountable to are you identifying and working churn in the right way and risk of churn? So, um, this isn't tomorrow, but it's coming soon, which is less about configuring systems.”

You can find out more about Andy in the link below: 

• LinkedIn: https://www.linkedin.com/in/amowat/