Dr. Ken Harris has a question, and he hopes it doesnt offend anyone. Do optics matter? In the media all of the top stories consist of the Darrell Brooks case, and in every image shown they portrayed him as unstable. So, Dr.Ken Harris wonders if optics matter this much. It seems so when in Hartland Wisconsin it took over 48 hours for an apartment fire/murder suicide to receive any kind of attention. Thats tough to process, do optics matter?