Evaluate whether to invest additional time and resources into implementing.
Estimate the potential for earning income from your proposed project, so that you can evaluate whether it is a viable business idea.
Identify the needs and challenges of your market in relation to what you have to oer, so you can estimate the potential customer demand.
Answer essential questions about the possible longevity of your product or service and make it easier to decide whether your idea will be able to grow over time.

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