In today’s episode I’m going to teach you the 3 Psychological Sales Principles that my team and I use every day. This applies to monetary sales as well as selling people on your ideas, projects, and collaborations (aka pitching).
 

• Remember - The most powerful psychological sales principles are: 
  • People want what they want because they want something else 
  • Find the hidden questions 
  • People lack permission 
• Research - Before you make your next purchase, take a moment and identify what some of your underlying desires are that drive your decisions? The next time you ask a question, stop and see what you are really asking. And the next time you feel like you can’t/shouldn’t do something that you believe is actually a smart choice, see if there is a lack of permission you’re facing. Recognizing these principles will help you recognize them in others.
• Challenge - Look for all three of these principles the next time you talk to someone. See what their true wants are, search for hidden questions and explore if there are areas where they are lacking permission.