Chat-vertising is here—but is it working?

In this episode, we dive into the rise of AI chat ads—from Perplexity’s sponsored follow-up questions to Google’s AI Overviews and Microsoft’s Copilot Showroom ads. While Google pushes forward, Perplexity has hit pause, raising a big question: Can advertising inside AI chats actually work?

We explore:

• Why Perplexity pulled back on ads
• How Google and Microsoft are shaping the future of AI-driven advertising
• The challenges of chat-vertising: user trust, UX, and conversions
• What marketers should do now to prepare

🎧 Join us as we uncover whether AI chat ads will transform marketing—or remain an experiment.

(00:00) Intro

(01:20) Perplexity’s pivot from ad enthusiasm to hitting pause button on ads

(03:19) How are Google and others bringing ads to their AI products?

(05:39) What makes ‘chat-vertising’ hard to implement?

(11:06) What can AI platforms do to make ‘chat-vertising’ viable?

(14:43) How can marketers prepare for the ‘chat-vertising’ future, today?