We already knew what Apple was going to show us when Tim Cook took the stage this past Wednesday: new iPhone, new Watch, new accessories for the fall. There weren't many surprises, when it came to products. The story was already written. Maybe that's why then that the focus following the technology company's keynote has been on one thing: courage, or rather, its use of it when it comes to a headphone jack. This week, on Episode 103 of The Campfire Project, a look at Apple's tone-deaf approach and the media fallout.