Evo Terra has been in podcasting since the beginning, when he was part of the team behind an internet-based broadcast in 2002. Now his company, Simpler Media, helps businesses like yours with the lessons he’s learned. One of the questions he gets most often from business owners considering a podcast is, “What am I going to talk about?” Instead, Evo says, “Ask ‘What do I want to achieve?’ A podcast episode has a beginning, middle and end. It’s going to tell a story. What story is that — your brand? Your thought leadership? Why your people are special? Think about telling the story that needs to be told to drive business outcomes.”

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