My quick tour around the various digital and social platform categories and tools with my added take on how to consider each in building your career and/or business. My most important 'aha' relative to this topic: social media is not only 'old' but it is also very much overhyped in terms of results across the industry. As a long-time 'evangelist' for these platforms relative, I'm here to say that we should all take a big step back to consider our effort vs ROI around all things social media and our careers.