In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings.

Key takeaways

• Socials are rented space
  Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you control.
• Your website is where decisions happen
  It’s the store, while social is just the signpost. Focus first on the pages closest to the sale and get the messaging crystal clear.
• Owned content gives you freedom
  When you create on your own channels first, you can repurpose to social by choice, not pressure.
• Authority comes from consistent long-form content
  Clear, repeated messaging across your site helps you get recommended in search and by AI systems.
• Proof that it compounds
  Jules’ podcast has passed 8,000 downloads without ads or social promotion, with early episodes still attracting listeners each week.

Resources mentioned in this episode

• Listen to last week’s Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
  How to make social a choice, not a requirement.
• Episode 92: Want to be ChatGBT Famous? Here’s how AI really picks who to show
  Tips on showing up in AI results and building brand authority.
• Join the Website Growth Club
  Step-by-step support to make your website the hub and reduce reliance on social media.
• Book a discovery call
  Get honest guidance on whether the Website Growth Club or 1:1 support is the best fit for you.

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