How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY.

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📧 View live JUDY emails https://reallygoodemails.com/judy-co

📝 Transcript https://reallygoodemails.com/school/feedback-friday-judy

Watch on YouTube https://youtu.be/-ZiNiu_naEQ

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📋 TL;DW key takeaways from this episode:

1. Help your audience focus on a specific goal per email. With e-commerce, keep the design-focused and simple with the combination of design colors and product photography.

2. Invite your customers to make a buying decision on a landing page rather than trying to immediately convert them in an email. Bring in personalized, dynamic content to speak directly to your audience.

3. If you’re sending an all-image email, think about accessibility. Make sure text is easy to read on mobile, include alt-text, and be consistent.

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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