Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way.

Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.

Michael has tips for finding and capturing the audience that will help you build your business with solid referrals. You’ll have to do some work on your mindset and your messaging.

Tune in to find out…

• The 3 basic elements of a referable brand
• What you must do when faced with tough times
• How memory impacts marketing
• Why simplicity always wins
• And more