Today's very special guest is ringleader Ms. Lorraine Ball, an 'old-school marketer' with Round Peg in Indianapolis.

To get the very most from Lorraine's expertise, Jayme Soulati segmented the interview into three distinct sections:

1) What is consumer-driven content?

2) Website design and some tips for businesses

3) Future of social media -- any ideas?

Lorraine has lots to say on each, and she provides excellent tips on ensuring the customer, web visitor and peruser of the Interwebz have a lot of content with which to interact, share, like, and basically help nudge to the top of the news feed.

She gives perspective and concepts about specialty campaigns and how to think differently about each -- you know there's always a contest, submit your photo, or other way to interact to promote consumer-driving content, right?

You'll get some good insight here, and we do encourage you to take a look at Lorraine's website because it's extremely well done.

http://roundpeg.biz

You're listening to The Heart of Marketing.