what if an ad campaign tells you to uninstall their app you have installed on your mobile phone? 

What if a clothing brand ask you not to buy their jacket?

If you are wondering who are these stupid people who are literally destroying their business via these kinds of campaigns then let me tell you these are some of the most successful campaigns they have done and it helped them to increase in sales. 

today we are going to learn about a marketing strategy that focuses on the shortcoming of the product rather on the benefit of the products in this podcast