September 21, 2023

104: 3 Ways to Repurpose Your Email Content

10 minutes

Learn 3 ways to repurpose your email content. In this episode, we are talking about the magic of repurposing your email sequences to create content for social media, blogs, and even video content. It's about putting all of your hard work and effort into more marketing material. I cover: Content repurposing with emails and social media: Exploring ways to repurpose content effectively for email campaigns and social media platforms to maximize reach and engagement. Repurposing blog content: Techniques and strategies for repurposing written blog posts into various formats like videos, infographics, or podcasts for broader content distribution. Repurposing video content: Tips on repackaging existing video content to create new video assets, expanding the content's lifecycle and audience reach. Breaking down your content: The importance of dissecting your content into smaller, digestible pieces to cater to different audience preferences and consumption habits. Mixing up your content: Strategies for diversifying your content mix to keep your audience engaged and interested, such as incorporating different media types or storytelling styles. Creating evergreen content: Exploring the concept of evergreen content that remains relevant over time, providing long-term value to your audience and maintaining its effectiveness. Using a teaser strategy: Leveraging teaser content to pique curiosity and generate interest in upcoming content or products, fostering anticipation and engagement. We talk about:

[0:00] Intro
[2:25] Content repurposing with emails and social media
[4:30] Repurposing blog content
[5:05] Repurposing video content
[6:20] Breaking down your content
[6:50] Mixing up your content
[7:25] Creating evergreen content
[7:55] Using a teaser strategy

Resources mentioned in this episode: