In this podcast episode, I discuss a conversation I had with a social media influencer regarding their marketing strategy in which I point out the significance of generating sufficient revenue to avoid adopting a loss leader strategy. To achieve revenue neutrality, I go over optimization techniques like split testing and landing pages. Additionally, I share a story about a client who successfully negotiated a sponsorship deal and stress the importance of evaluating the potential return on investment. Above all, I emphasize the significance of prioritizing profit over revenue and advise against adopting a low-margin business model. As always please leave a review/ rating so we can help grow the tribe. Your reviews help other business owners and veterans find the tips and tools that can help them grow.  If you want to connect directly reach out to me here: