Metadata may be the unglamorous backbone of music, but it decides who gets paid. In this episode, entrepreneur and technologist Jacob Varghese explains how his company Noctil uses supervised machine‑learning to link millions of usage logs with the right ownership data, turning “black‑box” royalties into real income for creators. He traces his journey from a 2012 consulting project to a fully bootstrapped, modular platform that now supports publishers, labels, and collecting societies. 

Along the way, you will hear why blanket licenses and legacy systems leave gaps, how AI can lift match rates by double‑digit percentages, and what policy changes could finally simplify licensing in the streaming and AI era. If you want a clear, jargon‑free look at the hidden infrastructure behind every play button, this conversation delivers it.

Learn more about the platform here; https://www.noctil.com/

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures