Hell Yes Lifers, please join me in welcoming to the show Park Howell, the host of the popular Business of Story podcast and author of the bestselling book, Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand. The fifth in a brood of seven, Park's earliest take on branding started when his father named their childhood home "Happy H" - which is right what their family stands for: happiness.… Read more