You know a company’s made it big when its name or brand makes it into everyday vocabulary, and history’s full of great examples. We Google things, we use Kleenex, and how would we cover our boo-boos without Band-Aids? And one camera company’s name became synonomous with capturing a perfect memory - a perfect moment, you might say - so it could be preserved forever. Unfortunately (and ironically), that same company had a lot of trouble preserving itself from going under.

Ray teaches Rob about the earliest forms of cameras and how time-consuming the process of photography originally was; how Mr. George Eastman and his company “Kodak” came onto the scene to bring photography to the masses; Kodak’s many innovations in both the form of cameras and the film they used; the Russian monarchs who were also big Kodak fans; why Kodak steered clear of digital photography, even though it helped invent the technology; and how its hesitancy to join the digital revolution was the prime culprit in Kodak’s downfall.

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TEAM

Ray Hebel

Robert W. Schneider

Mark Schroeder

Billy Recce

Daniel Schwartzberg

Gabe Crawford

Natalie DeSavia

ARTICLESEPISODE CLIPS

The Jazz Singer | “Ain’t Heard Nothin’ Yet” Scene | Warner Bros. Entertainment

Retroland Video: Vintage Kodak Commercials | (1950s - 1990s)

Single Marble Rolling Long time

10000 Marbles Rolling on a Giant Marble Run _ Part 2

ADDITIONAL MUSIC & SOUND EFFECTS

“Happy Bee,” “Winter Chimes,” "Pinball Spring 160," and “Mister Exposition”

• Kevin MacLeod (incompetech.com)

• Licensed under Creative Commons: By Attribution 4.0

• http://creativecommons.org/licenses/by/4.0/

Additional Sound Effects from Final Cut Pro, iLife, and Logic Pro