Kyle Davidson’s “why” was shaped by his family. So when he started 12th Street Creative, his video production business, he says he knew, “My simplified ‘why’ was to work with just one business, one person, and help them realize what their story is and then tell it. If I can make a living doing that,” Kyle says, “that sounds like a pretty good life.” The best part, he says, is the rebound effect. “Listening to people tell their stories, bringing it out of them a little bit, so then their story can change someone else.” For Kyle, that spells success, and he says that’s important. “Once you can define success, the journey to get there gets a whole lot easier.”

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