The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.

 

Resources talked about in this episode

Guest website -JoJo's Chocolate

Guest social media - Instagram, TikTok, and Facebook

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Book a call - https://digitaldawnagency.com/discovery-call/

Key Takeaways To Tune In For:

(00:03) - Building a Successful Ecom Business

(03:35) - The Impact of Sugar on Health

(08:35) - Building a Strong Online Brand

(17:04) - Influencer Marketing Strategies and People

(18:10) - Marketing Strategy for Brand Promotion

(22:31) - Building a People-Centered Brand