The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

104: Simple framework for value oriented discovery


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We all know we should understand what is happening with our prospects, but too often discovery turns into interrogation and a frustrating experience all round.

3 things I see quite a bit:

  • We’re tempted to rush the discovery 
  • We don’t ask great questions, we keep it too light 
  • We’re asking the right questions to the wrong people 

These are the things I see getting in the way of your sessions, so I’ve come up with this 4 Box Framework, that allows you to execute great discoveries.

 #1 Current situation and current problem 

#2 Impact of the problem

#3 Ideal Future

#4 Positive Impact

Tune into today's episode where we expand more on these points and what you can do to make sure you're making simple, but great discoveries!

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do

Sign up for our newsletter (https://www.salesbluebird.com)

We want your questions and topic suggestions for future episodes.  Send them to  [email protected] or  send us a voice/video at https://zipmessage.com/unstoppable

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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

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