On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail success can come down to having the right time, all the time, especially since today’s connected consumer is always expecting just that. We dive into how measuring your Gross Margin Return on Investment (GMROI) is essential for keeping your business thriving and how other channels play a role in this always changing equation.

Wes Allen is a VIP friend of the Channel Mastery podcast, founder of Argot Agency, principal of Sunlight Sports, industry speaker and adventure retail expert.