If you’re the founder, CEO or leader of a company, you know that creating content is no longer just an option its become a non-negotiable — like a carve out time in your calendar, get it done kinda thing, or you’ll get overlooked.

On today’s episode of the podcast, I'm diving in on content for founders—how and why to do it (psst…it’s going to get your customers fired up to work with you for starts.)