On this episode, we hear from two OMS office marketing staff with very different roles. Livia Auten holds a more traditional marketing position in her practice, while Bob Pendry uses his experience and certifications to get chair-side with doctors. Listen as they discuss how their roles differ, share tips on mileage and visit tracking, and share their most successful marketing ventures and campaigns.

Episode Guests: Livia Auten, Patient Relations/Marketing at Center for Oral and Maxillofacial Surgery (GA and SC)

Bob Pendry, Director of Professional Relations at Fort Worth Oral Surgery (TX)

For resources and transcript, visit https://bit.ly/somsa-ep-104 or https://www.somsa.org/tips-for-marketing-to-referring-offices-episode-104/