With buyers doing more research on their own, and requiring financial justification for every purchase consideration, value, ROI and TCO calculators are an absolute requirement.  In fact, if you don't have these for each of your solutions, you are already starting off at a distinct deficit.

This according our interview with Greg Bennett, the Head of Emerging Technology for Product Marketing at data protection and information management solutions provider Commvault.

Checkout some of the advice he has for making your value, ROI and TCO calculator programs world-class.

https://www.linkedin.com/in/gbennett9197/

#roicalculator #tcocalculator #valuemarketing #valueselling #interactivecontent