In this episode of The Dental Boardroom, host Drew Phillips sits down with Adrian Lefler, Co-Founder and CEO of My Social Practice. Adrian has been helping dental practices master digital marketing since 2009—long before “dental TikTok” became a thing.

They explore how generative AI and automation are fundamentally transforming the marketing landscape for dentists—from content creation and SEO to real-time patient engagement. Adrian shares how tools like Google’s Gemini and large language models are driving the cost of content nearly to zero, reshaping how practices get found online and build trust with patients.

Whether you’re wondering how AI-generated web agents like Annie can fill your schedule overnight or how to future-proof your website against AI overviews, this conversation is packed with insights you won’t want to miss.

 Key Points

• AI tools like ChatGPT and Gemini are making content creation (blogs, videos, images) faster and nearly cost-free.
• Google’s new AI Overviews (AIO) are replacing traditional search result clicks with direct answers, disrupting SEO strategies.
• Tools like Annie, an AI-powered scheduling agent, enable 24/7 patient communication and appointment booking.
• Website storytelling and content must evolve to remain competitive against AI-generated search summaries.
• Ranking in local search (Google Maps/business pack) is now influenced by how well your content integrates with AI tools.
• Paid ads and traditional SEO still matter, but only as part of a comprehensive AI-informed marketing strategy.
• Dental practices must use AI to improve team efficiency while continuing to build authentic, trust-driven content.

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