It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits.    How does your breakfast cereal make you feel about yourself?   In this episode, I interview Susan Meier, Founder and Principal at Susan Meier Studio, about creativity and brand strategy:   Susan & I discuss:   - The relationship between brand and customer experience   - What people are really afraid of about creativity   - The pervasive contempt of design as a waste of time   - The Venn diagram of customer research and customer needs   Check out these resources we mentioned during the podcast:   - Electrifyyourwork.com   - Patagonia   - Doximity   - Tony Petito, Singapore Repertory Theatre (& the email)   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.