Send us Fan Mail

Ready to land your first podcast sponsor? Julie Deem breaks down the truth about podcast sponsorships and why most podcasters are focusing on the wrong things when trying to monetize their show.
If you’ve been waiting for sponsors to magically find your podcast, this episode will help you shift your mindset and start approaching sponsorships strategically and intentionally.

Get Ready to Learn:

• Why podcast sponsorships are about audience alignment more than download numbers.
• How to position your podcast like a business that sponsors want to partner with.
• What brands and companies are actually looking for when choosing podcasts to sponsor.
• How to pitch sponsorship opportunities without feeling awkward or salesy.
• Why niche audiences are often more valuable than larger general audiences.
• How to price podcast sponsorships with more confidence.
• What to include in a podcast sponsorship package.
• Why relationship-building plays a major role in landing sponsors.
• How to protect audience trust while monetizing your podcast.
• Simple ways to start creating sponsorship opportunities right now.

FAQ:

How much should I charge for podcast sponsorships?
Pricing depends on your audience, engagement, niche, and what is included in the sponsorship package. There is no one-size-fits-all number, but podcasters should avoid undervaluing their audience and content.

What should be included in a sponsorship package?
A sponsorship package can include host-read ads, show note links, social media promotion, email newsletter mentions, blog placement, and other visibility opportunities tied to your content ecosystem.

What makes a podcast attractive to sponsors?
Sponsors are looking for podcasts with a clear audience, consistent publishing, professional presentation, strong messaging, and an engaged community that trusts the host.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/