The Customer Magnet Show

105: How to build innovative products your customers will love


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Matthew Portis is the founder of SolGreen Solutions, a company that provides innovative clean technologies that address the needs of today's changing environment.

Their first product is a solar table that modernizes outdoor spaces that are powered by clean energy from the sun.

We can learn a ton from Matthew, in particular what he's learned about how to introduce a new product into the market, that you customers don't even realize they want yet (but soon will).

Key points:
  • How to determine if equity partners are the way to grow your business
  • How the grander vision for your business impacts your short and long term strategy
  • What to do when your customers don't know what they want
  • How to create a new product in a brand new market (and have an idea that your customers will actually crave it)
  • A smart way to continue improving your product after it has been introduced into the market
  • How to become a durable entrepreneur
  • Why you need to seek out challenges (and how to be ready to tackle them)

Listen to the 27-minute episode here:

Show notes:
  • SolGreen Solutions
Free Mini-Course: The Blueprint for Building a Thriving Business Free Mini-Course: The Blueprint for Building a Thriving Business Learn where to direct your energy so you can win more customers, grow your business, and enjoy more freedom
  • Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who've built multi-million dollar businesses
  • Science-based explanations to support why the blueprint works
  • Action items to help you get some quick wins

Get the blueprint

The post 105: How to build innovative products your customers will love appeared first on Sonia Thompson.

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The Customer Magnet ShowBy Sonia Thompson