This week on Chill, Overdose.’s Chief Data Officer, Kaustubh Joshi and Samantha Cheah, Overdose.’s Data & Analytics Project Lead, unpack the multiple layers of a great first-party data strategy! 📊

KJ and Samantha will discuss key trends in consumer privacy, how they've been impacting the ecosystem and the various actionable levers that a business should be controlling to get the most out of their customer data.